Heartland MLS: Adding Coming Soon listings to IDX and VOW

Hello API Data Consumer,

We want to notify you that the MLS Grid will be making the following changes to one or more of your API data feeds. The details of the change can be found below.

MLS Affected: Heartland MLS (HMLS)

Date of Change: JUNE 11, 2025 Resources Affected: PROPERTY Type of Change: ADDING COMING SOON LISTINGS TO IDX AND VOW

Heartland MLS (HMLS) will be including ‘Coming Soon’ listings in IDX and VOW Data Subscriptions beginning on June 11, 2025. Following this change you will immediately begin to receive listings with a StandardStatus of ‘Coming Soon’ in your existing Data Subscription with MLS Grid.

Additionally, MLS Grid will begin to include the field ‘ActivateDate’ in both IDX and VOW Data Subscriptions.

The MLS Grid IDX Rules will be updated to add the following language for the applicable rules: 9. Criteria for IDX Display For Heartland MLS Participants only: On Coming Soon listings, the display of the provided Activate Date field must be next to the display of the Coming Soon status in public displays. The Activate Date value should be displayed in a manner consistent with the following examples:

Coming Soon Show From ‘Activate Date Value’ Coming Soon On ‘Activate Date Value’ Coming Soon On Market Date ‘Activate Date Value’ 10. Criteria for Thumbnail Display

For Heartland MLS Participants only: On Coming Soon listings, the thumbnail display of the provided Activate Date field must be as a banner on the photo, either next to or close to the Coming Soon status on the thumbnail display. The Activate Date should be displayed in a manner consistent with the following examples:

On Market Date ‘Activate Date Value’ Showings From ‘Activate Date Value’

PLEASE NOTE: Modifications to public display consistent with the above rules changes are not required to take effect immediately, but your organization should begin to take steps to address these rules changes in a timely manner.

A link to the most recent version of the MLS Grid IDX Rules can be found here: https://www.mlsgrid.com/s/MLS-Grid-IDX-Rules.pdf